General Sessions Industry and Business

Augmenting Customer Experience with Mixed Reality – IB32

204 RCC February 7, 2020 4:30 pm - 6:00 pm

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Jeremie Bacon

With Mixed Reality, digital objects become part of the real world, interacting with individuals and the surrounding environment. Incorporating this technology into the outdoor adventure and challenge course industry will pave the way to new revenue streams and higher profit margins, while improving customer engagement and driving repeat business. This workshop will cover how the technology can be applied.

Learning Objectives:

1) Understand the current state of mixed reality technology and it’s potential
2) Learn about ways mixed reality is currently used in outdoor activities
3) Explore ways the next wave of mixed reality software and hardware applications will drive value for operators