General Sessions Industry and Business

Best & Worst Marketing Ideas -2019 – IB22

203 RCC February 7, 2020 2:45 pm - 4:15 pm

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John Hines

We will share the best and worst Adventure Park marketing ideas of 2019. We will, as a group, explore what worked well vs what were stinkers. The ‘price’ of admission to this session is that each attendee is expected to share, in writing, a brief description of one winner and one stinker…

Learning Objectives:

I believe there are no new ideas in marketing. Everything is ‘borrowed’ and adapted, and sometimes perfected. In this session, attendees will collaborate to learn from each others winners and losers. Each attendee should leave with at least 2 proven ideas worth testing, plus a few stories about seemingly good ideas that failed.