By 2029, the US population will be 65 years or older. This is the largest demographic shift the world has ever seen. This population is more active than previous generations and have different expectations for their adventure experiences.
Learn about this clientele to provide and meet their expectations; to train your staff; and tap into a largely overlooked market.
Attendees will learn the differences between the motivations of younger and older generations of participants.
Attendees will learn how these difference effect programming.
Attendees will walk away with suggestions for offering programming that meets the expectations of an older more active population.