General Sessions Operations and Management

Collaboration Between Marketing and Operations – OM34

305A RCC February 8, 2020 1:00 pm - 2:30 pm

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Sonni Gibson
Ruthie Lile

Marketing and Operations are the backbones of our businesses, yet the nature of those roles often cause friction. There’s the Marketing team (responsible for sales growth), versus the Operations team (responsible for cost reduction). The cohesiveness of these two teams is vital, and we’re here to share what we’ve learned in our own search for it.

Learning Objectives:

– How our own co-management is structured at an aerial adventure park and zip line tour
– Where we find our biggest points of conflict and how we deal with them
– It’s worth working hard for! What it looks like when it’s running smoothly.