Today, social media, shrinking newsrooms and business models based on clickthroughs means that even modest incidents can generate explosive reaction that can haunt for years. You’ll learn how these two interlinked communications channels feed each other and learn tactics for effectively interacting with both – so you can ensure the story gets told fairly, accurately and as quickly as possible.
1) Learn how social and conventional media intersect, and how they differ, when the news is bad;
2) Understand how to pre-plan for management of both major communications channels so that you’re ready for an incident
3) Understand how to speak with each, so that your story is told accurately and fairly.