General Sessions Industry and Business

Email is King – IB8

301B RCC February 7, 2020 2:45 pm - 4:15 pm

Bookmark and Share

Peter Ross

Today’s buyers want hyper-personalized and engaging content from the companies they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to when they make a purchase decision is imperative to increasing top-line growth. When prioritizing marketing channels to elevate your agency’s identity and facilitate a thoughtful lead to customer experience, email is king.

Learning Objectives:

– A framework you can use to evaluate traditional and digital marketing
– Metrics to track and analyze the success of your business’ performance
– Which online marketing strategies generally have the best ROI