General Sessions Operations and Management

How to Feed Alligators – OM17

302 CCC February 9, 2019 2:45 pm - 4:15 pm

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Skip King

Focuses on dealing with conventional and social media in response to bad news. Participants learn how reporters actually work – why they ask the questions they do, and how they format stories. Also, the advantages and disadvantages afforded by social media in managing bad news – including use of social to end-run conventional media.

Learning Objectives:
1) Gain insight into how reporters actually do their jobs, so that they can better manage media encounters
2) Gain insight into proper management of social streams during a crisis, so that they can both share information the press doesn’t want to report and have better odds of controlling the spread of misinformation
3) Gain insight into pre-planning so that they can be more effective in both mediums.