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How to In-House Your Company’s SEO – IB4

January 25, 2021 9:00 am -

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Peter Ross

There’s a lot of confusing misinformation floating around the Internet when it comes to search engine optimization. Do keywords still matter? What’s a rich snippet? Why set up Google Webmaster Tools? We’re going to debunk the myths and give you actual strategies that you can put to work immediately.

Learning Objectives:

  • How to measure organic traffic, competitors’ rank, and opportunities for growth
  • A framework for a content marketing strategy that can improve search rank