General Sessions Industry and Business

How to In-House Your SEO – IB7


302A RCC February 8, 2020 1:00 pm - 2:30 pm

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Peter Ross

There’s a lot of confusing misinformation floating around the Internet when it comes to search engine optimization. We’ve all read the same blog articles and attended the standard search engine optimization seminar. This is something different. We’re going to debunk the myths and give you actual strategies that you can put to work immediately.

Learning Objectives:

– How to measure organic traffic, competitors’ rank
– How to identify and take advantage of opportunities for growth
– A framework for a content marketing strategy that can improve search rank