General Sessions Industry and Business

Marketing Before Opening Day – IB14

301B RCC February 7, 2020 10:15 am - 11:45 am

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Stephanie Sibille

We all know that marketing can make all the difference on opening day – yet it rarely becomes a top priority! We will examine various tried-and-true tools, timelines, and techniques for implementation to make sure that your marketing plan is not left in the dust (or the woods)!

Learning Objectives:

– Dive into various digital and print tools that will drive traffic to your operation (and examine the perks and pitfalls)
– Outline a realistic timeline for when to start on each of these marketing techniques
– Discuss ways to ensure that these strategies are not just talked about, but actually implemented!