In our ever-changing world, it’s hard to predict what our customers want to hear – and even harder to deliver that to them! Whether we’re in crisis or experiencing a grand opening, a great marketing strategy is crucial. In this workshop, we’ll explore our current landscape, and what marketing tools and strategies to employ – and which ones to avoid.
- Explore the nuance of different styles of marketing depending on current events
- Learn which tools to use for which messages
- Understand which messages are universal – and which ones should be tweaked based on the current environment