General Sessions Industry and Business

Pitchfest: Tell Your Story – IB1


304 CCC February 9, 2019 8:30 am - 10:00 am

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Dave Meeker

Leveraging relationships with the media can boost your business’s exposure, and it doesn’t cost a dime. Media members need content and you can provide it. By presenting quality press releases and being timely with communication, you become a trusted resource. The goal is to help you gain more earned media that will put your operation front-of-mind for consumers.

In this session, we’ll discuss some dos and don’ts of press releases, media relations, and PR. When sharing your story with the press, it is critical that you present quality press releases, are timely with communication, and become a trusted resource so more media outlets pick up your story.