General Sessions Industry and Business

Storytelling in Marketing: Case Studies – IB15


203 RCC February 8, 2020 1:00 pm - 2:30 pm

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Cory Rossnagel

Through deconstructing various case studies, we will cover common story arcs, what happens to our brains when we hear/see/read stories, why stories are so compelling and inspiring and how they can be utlizied in marketing strategies.

Learning Objectives:

Through various case studies, attendees will leave with a greater understanding of common story-telling arcs, how our brains react to hearing or reading stories and finally how to use stories in your marketing strategy.