Whats in a Name? – OM8

Description: As aerial attractions continue to gain popularity in the U.S. and globally, their depth and breadth has become increasingly hard to keep track of, for customers and operators alike. We will explore the fundamental differences between various attractions, and will discuss how to manage client expectations in a way that is genuine, profitable and avoids common marketing mistakes.


Learning Objectives:

  • Gain a solid understanding of the differences between various types of aerial attractions in the industry.
  • Discuss the most common challenges and errors that are made when marketing an aerial experience
  • Walk away with tools and tactics for how to differentiate one’s AP, Zip Line Tour, or Challenge Course from other competing attractions

General Sessions Operations and Management
Location: FWCC 202 C Date: February 2, 2018 Time: 10:15 am - 11:45 am Stephanie Sibille