Tech Talk Presenter
Skip King has more than 25 years of public relations, crisis management, media training and marketing communications experience. As a former chief communications officer for an NYSE-listed company, he created and executed external and internal communications and advertising campaigns supporting explosive growth, product introductions, acquisitions and divestitures, IPOs, earnings and high-visibility staff changes.
Skip offers a rare combination of skillsets in providing crisis communications training and counsel: he has dealt with numerous crises from both operational and communications perspectives. In 2002 he founded the award-winning Reputation Strategies, LLC, a public relations consultancy based on Cape Cod. His company has successfully managed major business interruption stories, catastrophic accident cases with international reach, environmental and land use issues, major corporate restructuring, issues-oriented political campaigns and a wide range of other challenges.
He is the author of the National Ski Areas Association’s Crisis Management Guidelines. In addition to his work in the ski industry, he also provides counsel to industry sectors including leading experiential outdoor education programs, water parks and challenge course operators.