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Best & Worst Post-Pandemic Marketing Strategies – IB10

D137 - Oregon Convention Center February 11, 2023 4:30 pm - 6:00 pm

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John Hines

Workshop Description:

One great marketing idea can change your Adventure Park, Canopy Tour or Zipline business.

Let’s face it, most of us are not competing with each other. We are competing with a host of local activities that a customer might choose over our adventure activities.

So let’s share with each other our winners and losers of the past year.

Learning Objectives:

My goal is for everyone to come away from my session with these takeaways:

· One PROVEN marketing idea that you can use and an understanding of the details behind it.

· One marketing idea that you have been thinking about that you are NOT GOING TO TRY…because one of the other operators shared their failure with the same idea.

· At least one ‘ah-ha moment’ that will improve your overall approach to marketing in 2023.

· At least one cocktail conversation marketing story you first heard in this session.