The Covid-19 pandemic had organizations of every type scrambling with communications challenges – which included communications to clientele, staff, communities and other stakeholders. In this session, we’ll look at what worked well – and how successful approaches were based on good, solid baseline crisis communications approaches.
Learning Objectives:
- Learn how organizations mapped successful (and some less-than-successful) social and conventional media approaches to managing their brands during the pandemic
- Understand how pre-planning for baseline skills assisted in this process
- Understand how to set up your own organizations baselines, so that you can focus on critical-path decisions related to the situation, rather than trying to build things from scratch.