Commercial and Recreational Use Focus Educational and/or Camp Use Focus Intermediate Content Tier Operations and Management Therapeutic Use Focus

Crisis Communications: Lessons From The Pandemic – OM8

Virtual January 26, 2021 9:00 am -

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Skip King

The Covid-19 pandemic had organizations of every type scrambling with communications challenges – which included communications to clientele, staff, communities and other stakeholders. In this session, we’ll look at what worked well – and how successful approaches were based on good, solid baseline crisis communications approaches.

Learning Objectives:

  • Learn how organizations mapped successful (and some less-than-successful) social and conventional media approaches to managing their brands during the pandemic
  • Understand how pre-planning for baseline skills assisted in this process
  • Understand how to set up your own organizations baselines, so that you can focus on critical-path decisions related to the situation, rather than trying to build things from scratch.