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Going Contactless and the “Subscription Economy” – IB1


Veterans Room AB - Hilton February 11, 2022 10:15 am - 11:45 am

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Megan Langer

Companies like Netflix, Amazon and Spotify have changed the relationship between consumer and services. In this new era, customers become ‘subscribers’ because the services offered are easier to use, more innovative, and better supported than a static offering. We’ll discuss technology and methods used to move guests to subscription models, keep them coming back, and improve their customer experience.

Learning Objectives

1. Consumer trends that directly affect their purchase decisions in 2022.
2. Key technologies to look for in 2022 to execute against these consumer trends at their parks.
3. Case studies from peers on how technology has been implemented and worked in 2021.