One of the biggest and most underappreciated opportunities to grow revenue for your venue is to get more groups to visit. Did you know that placing an order for 10 people and placing an order for 200 people can be done in roughly the same amount of time, yet the order for 200 people can provide 20x the revenue.
Know all the potential types of groups you can attract to your venue.
Create web forms to collect group sales leads.
Have a process for processing leads.
Get back to customers quickly.
Minimize phone and email tag.