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How Best to Market Digitally in the Age of Covid-19 – IB4

January 25, 2021 9:00 am -

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Peter Ross

Covid-19 has impacted consumer search behavior and now is the time to invest in organic SEO. Why? Many brands have seen an increase in search visibility, due to the fact that their consumers would rather make their purchases online, than in-store. But these consumers are using specific keywords to find businesses. Keep consistent on conducting a site audit on your site and see where your keywords are currently ranking and see where you can improve. Incorporating SEO-focused content on your website is going to keep you ahead of your competitors.

Learning Objectives:

  • SEO is a long-term investment that will maintain your business’s search visibility
  • Regular site audits will help with keyword rankings and getting ahead of competitors