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Marketing in the Moment – IB7

Virtual January 25, 2021 4:00 pm -

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Stephanie Sibille

In our ever-changing world, it’s hard to predict what our customers want to hear – and even harder to deliver that to them! Whether we’re in crisis or experiencing a grand opening, a great marketing strategy is crucial. In this workshop, we’ll explore our current landscape, and what marketing tools and strategies to employ – and which ones to avoid.

Learning Objectives:

  • Explore the nuance of different styles of marketing depending on current events
  • Learn which tools to use for which messages
  • Understand which messages are universal – and which ones should be tweaked based on the current environment