Commercial and Recreational Use Focus Educational and/or Camp Use Focus Intermediate Content Tier

Measuring the ROI of Your Marketing – OM19

Hope Ballroom A - Hilton February 12, 2022 10:15 am - 11:45 am

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Thomas Kratsch

This workshop will provide an overview of how owner/operators can measure the ROI of their paid marketing initiatives. The workshop will take a deep dive into Google ad performance measurement, Facebook/IG ads performance measurement and how call tracking ties into marketing performance.