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Post-Pandemic Marketing Lessons – IB12

Hope Ballroom A - Hilton February 12, 2022 8:30 am - 10:00 am

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Stephanie Sibille

As we emerge from a COVID-era world, many of us are eager to get back to some semblance of “normal.” But with any crisis there are many valuable lessons. We’ll take a look at the good, the bad, and the ugly in the past two years of marketing – and what we can learn.

Learning Objectives

1. Capture best – and worst – marketing practices from the last fifteen months.
2. Identify audience behavior and how to address current market needs.
3. Discuss how to have a plan in place in the event of future crises.