Advanced Content Tier Commercial and Recreational Use Focus General Sessions Industry and Business

Retention and Referral Marketing – IB14


D137 - Oregon Convention Center February 10, 2023 8:30 am - 10:00 am

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Ryan O’Grady

Workshop Description:

Referred customers are proven to be more loyal, and customers who refer others are proven to be more likely to return. That’s why implementing a referral and retention marketing strategy performs better and costs less. This presentation will teach specific, repeatable strategies on what you can do to influence R&R right now, how to measure results and why it works.

Learning Objectives:

You’ll be introduced to Memory Marketing and learn why the memorable experiences you create pave the way to customer loyalty.

You will learn how to unlock the true power of experiences and increase R&R through deep personalization and customer remarketing.

You’ll learn specific techniques to measure referral and repeat bookings.