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Success with Google and Facebook Ads – OM21

D137 - Oregon Convention Center February 11, 2023 2:45 pm - 4:15 pm

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Tom Kratsch

Workshop Description

How to use Google ads and Facebook/Instagram ads to drive direct customer bookings at an acquisition cost that makes sense.

Learning Objectives

How to launch and optimize Google ads and Facebook ads.
How to measure the ROI and Return On Ad Spend (ROAS) running Google and Facebook ads
Best practices in ad messaging and using ad creative to drive clicks and bookings.