Basic Content Tier General Sessions Industry and Business Intermediate Content Tier

Tourism Marketing Benchmarks – IB2

D137 - Oregon Convention Center February 10, 2023 4:30 pm - 6:00 pm

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Brian Nicholson

Workshop Description:

Is your marketing working well? How is it performing against successful companies? Do the benchmarks even apply to you? And if your numbers are outside the norm, what should you do about it?
The team at Blend Travel Marketing will share aggregated data from their clients, as well as other benchmark data, to help you answer these questions.

Learning Objectives:

See tourism industry marketing benchmarks.
Learn how to find and interpret your own stats to correctly compare them against the benchmarks.
Learn what it means if your numbers fall outside the norm, and what to do about it.